SEEING THE

NUMBER

22 icon

MEANS YOU'RE ON

THE RIGHT TRACK

At your service

WE HELP YOU
CONNECT,
TRANSFORM
& GROW

We're on a mission

TO ENHANCE SPORT + MEDIA
THROUGH CONSCIOUS CAPITAL
& ETHICAL GROWTH

We're on a mission

TO ENHANCE
SPORT + MEDIA
WITH CONSCIOUS
CAPITAL & ETHICAL GROWTH
01

Connection

We connect you with your audience through partnerships and creating virtual and physical assets both in the real world and in the metaverse.

02

Transformation

We introduce capital, partners and expertise to companies, including brands and rights holders, to give them the fire power to transform their businesses and reach new audiences.

03

Growth

We grow companies by providing structure, governance and marketing services, especially in the new Web 3.0, metaverse and gaming platforms.

MEET OUR TEAM

James Sheehan

Founder & Managing Director

Sanjay Murthy

Head of Amplify

Matthew Donovan

Partnerships Manager

Harrie Smith

Corporate Analyst

Laura Sheehan

Head of Legal & HR

OUR
BOARD

JOHN SMITH OBE

Chairman

Jon, known as the original ’super-agent’, is one of the UK’s most successful and well-known sport influencers. His experience spans multiple sports at national and international level. Jon was the agent for the England national football team, developing the Team England vehicle that the FA still uses to this day. He also introduced America’s favourite sports, NBA, NFL and NHL to the UK

FRASER ROBERTSON

Non Executive Director

Fraser has a financial services background, his previous roles include being a Chief Operating Officer at Deutsche Bank covering capital markets and treasury solutions for corporate clients active in Asia as well as group Operational Risk Officer at Standard Chartered Bank . Fraser holds a Chartered Global Management Accountant (CGMA) designation.

STELLA SMITH

Non Executive Director

Stella founded fin-tech start-up pirkx in 2018, a disruptive force in the UK’s employee benefits industry providing affordable wellbeing benefits for everyone and creating happier, healthier humans.Prior to founding pirkx, Stella was Chief Investment Officer at CWB Group, Senior Investment Director at alternative investment specialist Ingenious, and Director, Retail and Private Wealth at HBOS Treasury. Stella joined HBOS from Lloyds TSB Financial Markets and the majority of her early career was in private banking at C. Hoare & Co.

LORD STUART POLAK

Non Executive Director

Stuart was awarded a CBE in the New Year Honours List in 2015 for political services, and in October 2015 was elevated to the House of Lords as Lord Polak of Hertsmere. He is a senior advisor to Marsh McClellan, Chairman of the advisory board of TWC Associates, Non-Executive Director of Hi Bob (UK) Ltd, Trustee of the Holocaust Memorial Charitable Trust and was previously an advisor to Ladbrokes plc..